The Fun Wine Company Introduces a New Lifestyle Drink, Friends Fun Wine®, To Milwaukee, The “Beer Capital Of The World”, And Wisconsin
Friendly tasting flavored wines in a can provide low alcohol,
low calorie drinks, and include The World’s First Coffee-Wine
Aventura, FL (September 30, 2014) – The Fun Wine Company, pioneers of the “FUN WINE”™ beverage category, is announcing an exciting distribution deal with Milwaukee-based beer distribution companies, including Beer Capitol Distributing Co., Inc. – a distributor for, MillerCoors, Pabst Brewing Company, Lakefront Brewing, Constellation Brands and more. This unique partnership between wine and beer companies represents the first entry for the company’s Friends Fun Wine® brand of non-traditional, revolutionary wine beverages in Wisconsin. Fun Wine is designed to meet a growing consumer demand for flavored, low alcohol drinks by women and millenials.
Friends Fun Wine® bridges the gap between wine and beer, while creating new opportunities for beer distributors. The Fun Wine, flavored, low-alcohol category is experiencing significant growth, capturing market share from both traditional wine and beer. Recognizing this trend, beer distributors, such as Beer Capitol, remain ahead of the curve by adding the Friends Fun Wine® Collection to their portfolio of world-renowned beverage brands.
“The Fun Wine Company is a pioneer in the fast-evolving beverage category of low-alcohol, flavored beverages,” said Beer Capitol Distributing Co. CEO, Aldo Madrigrano. “We are excited to meet consumer demand for these lifestyle beverages with Friends Fun Wine as a partner, while expanding our portfolio with a unique beverage that is appealing to both beer and wine drinkers.”
Beer Capitol has dominated the beverage distribution business since 1981, featuring a portfolio that includes brands such as MillerCoors, Pabst Brewing Company, Lakefront Brewing, Constellation Brands and more. With 30 years of industry experience, CEO, Aldo Madrigrano and his family-owned company were a first choice key distributor for Friends Fun Wine®, aligned with the brand’s strategy to reach a wider audience by bringing its line of Fun Wines to the beer capital of the world.
“When people think of Milwaukee, they think of beer, and when it comes to beer distribution, Beer Capitol is the industry leader,” said Joe Peleg, Founder and CEO of The Fun Wine Company. “We are excited to roll out our strategy of targeting beer drinkers who are seeking low calorie, low alcohol beverage alternatives. The refreshing new taste of our FUN WINE collection, paired with Beer Capitol’s expertise, will result in great success and continued growth for this new category.