When Joe Peleg, The Fun Wine Company CEO and Founder, came up with the idea of Friends Fun Wine®, he wanted to create a new drinking experience, a new drink category that never existed before.
He wanted to offer a different kind of wine – a wine that is friendly for all, not only for wine connoisseurs. His over 30 years of experience in the food and beverage world, brought him to the realization that wine is one of the most misunderstood drinks. It has a perception that it’s only meant for wine snobs, that you have to smell it, swirl it, critique it and analyze it. He wanted wine to be experienced and enjoyed by the masses as a refreshing recreational drink. He wanted wine to be FUN!
So he took wine out of the bottle, and put it into a can – so everyone can enjoy it on the go and take it where the fun is. He added flavor so it would have a friendly taste, and he made it low alcohol and low calorie so people can enjoy more of it longer and without worrying about weight gain.
He made Fun Wine™ so wine can be FUN and for everyone!