New packaging designs become works-of-art
In its quest to continue to evolve into a lifestyle and fashion brand, Mr. Peleg engaged world-famous graffiti artist Miguel Paredes to create one-of-a-kind container designs that will immediately become keep-sake “works-of-art.” Miguel grew up in New York and spent his youth as an art student under the tutelage of Ronnie Cutrone, who was Andy Warhol’s assistant at the Factory. Like Warhol, Miguel has created his own explosive and bold style which is a perfect marriage of graffiti, landscape and pop art. Today, he lives in Miami and creates dynamic pieces of art that have a sophisticated and gritty urban feel. “My sense of design and art has many parallels with the Friends Fun Wine brand,” said Mr. Paredes, Artist and Chief Design Officer of the company.“This bold product and what it offers to people around the world inspired me to create images that are both strong in their color and palette as well as encompassing evoking images and designs that appeal to people everywhere.” “We are thrilled to welcome Miguel to the team,” smiled Joe Peleg, “Bringing our unique brand to life through the art world is a way of connecting with our fans and consumers that crosses cultural boundaries and geographies. Miguel’s vision perfectly matches ours, and we are pleased with the reaction to our new bottle designs from our international business partners.”
For more information about Miguel, please visit www.miguelparedes.com.
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